Novartis Hiring Analyst – Social Media Intelligence (Hyderabad)
Are you seeking healthcare business analyst jobs in Hyderabad, social media listening (SML) pharmaceutical vacancies, or digital market intelligence careers at Novartis? Global medicines leader Novartis has opened online applications for the position of Analyst, Social Media Intelligence for its commercial operations hub in Hyderabad.
This social media listening analysis, digital brand perception research, patient journey mapping, competitive intelligence, medical congress tracking, and AI-enabled healthcare insights reporting vacancy operates under a hybrid model based in Hyderabad. The position is open to postgraduates holding an MBA or science graduates possessing full-time degrees in Pharmacy, Life Sciences, Medicine, or Biotechnology. Candidates must have 2 to 3 years of relevant experience in social media listening, market research, or pharmaceutical insights using platforms like Brandwatch, Talkwalker, or Sprinklr. To construct an ATS-friendly resume highlighting your SML dashboards, competitor reports, or public health digital analytics, check our guide on how to apply for healthcare and pharma jobs online.
📋 Job Overview
- Company: Novartis
- Position: Analyst, Social Media Intelligence
- Job Requisition ID: REQ-10083052
- Job Location: Hyderabad, Telangana, India
- Workplace Mode: Hybrid
- Employment Type: Full-Time
- Experience Required: 2 – 3 Years in Social Media Listening / Analytics
- Qualification: MBA or Full-Time Graduation in Life Sciences, Pharmacy, Medicine, or related disciplines
- Expected CTC: ₹10,00,000 – ₹16,00,000 per annum
- Application Deadline: August 21, 2026
💼 Key Responsibilities
- Social Media Listening (SML): Set up search queries, filter noise, and monitor conversations across therapy areas using SML tools (Brandwatch, Talkwalker).
- Insight Synthesis: Evaluate brand perception, disease-state awareness, and campaign effectiveness from digital patient discussions.
- Patient Journey Mapping: Identify and trace patients' clinical decisions, symptoms, barriers to care, and treatment opinions from unstructured web data.
- Congress & Launch Tracking: Monitor online engagement, physician opinions, and media activities during medical congresses and product launches.
- Competitive Intelligence: Track competitor messaging, digital campaigns, and pipeline news updates on web channels.
- AI & Automation support: Support data tagging, classification workflows, and AI-powered insights projects.
To learn about health analytics pipelines, programming modules, and core analyst skill sets, read our guide on the Healthcare Data Analyst Roadmap.
🎓 Required Qualifications & Skills
- Education: MBA or full-time Bachelor’s / Master's degree in Pharmacy (B.Pharm/M.Pharm/Pharm.D), Life Sciences, Biotechnology, or Medicine.
- Required Experience: 2 to 3 years of active experience in social media listening, market research, or healthcare business analytics.
- SML Technologies: Practical experience using platforms like Brandwatch, Talkwalker, Sprinklr, or other listening software.
- Analytics Skills: Ability to analyze both structured and unstructured datasets, identifying trends and compiling reports.
- Communication: Good written and verbal English communication skills for reporting insights to global brand managers.
For pharmacy graduates interested in planning transition paths across business intelligence or healthcare consulting, explore our guide on B.Pharm Careers in India vs USA.
🎁 Why Join Novartis?
- Work for a global leader in innovative medicines and digital health transformation.
- Gain direct operational experience with AI-powered analytics and advanced social listening tools.
- Collaborate with international brand marketing and commercial strategy teams.
- Enjoy hybrid work flexibility and a strong focus on professional learning and development.
📝 Resume Tips for Social Intelligence Candidates
- Specify SML Software: Clearly name the tools you have operated, such as Brandwatch, Talkwalker, or Sprinklr.
- Highlight Therapeutic Areas: Mention specific medical fields (e.g., oncology, immunology, cardiovascular) where you tracked digital data.
- Detail Project Achievements: Use terms like Patient Journey mapping, Congress tracking, Sentiment analysis, and Brand perception audits.
💬 Novartis Social Media Analyst Interview Questions
- Q1. How do you design search queries (queries) for social media listening in healthcare?
Answer Guidance: I identify the brand names, generic active ingredients, disease terminology, and common synonyms. Then, I write boolean query strings (using AND, OR, NOT) within tools like Brandwatch or Talkwalker, incorporating proximity search terms to filter out unrelated noise and retrieve specific conversations. - Q2. How is Patient Journey Mapping performed using social listening data?
Answer Guidance: Patient journey mapping involves analyzing unstructured posts from forums and blogs. I categorize patient discussions into key disease phases: (1) First symptoms and diagnosis delays, (2) Treatment decisions and choice barriers, (3) Treatment side effects and compliance issues, and (4) Lifestyle modifications, to identify gaps in patient support. - Q3. How do you evaluate 'sentiment' in healthcare social media listening, considering clinical terms can bias algorithms?
Answer Guidance: Standard SML sentiment algorithms often misclassify medical terms (e.g., "chronic pain" or "severe symptoms") as negative towards the brand. I verify sentiment classifications manually or train custom NLP models with healthcare-specific training sets to ensure sentiment scores accurately reflect the patient's opinion of the drug rather than their baseline disease.
📖 How to Apply?
Before submitting your application, please read our step-by-step guidance on how to navigate Workday registration portals, fill out profiles, and format your application:
📄 Premium ATS Resume Builder Service
Want to build a professional ATS-friendly resume tailored for Social Listening, Competitive Intelligence, or Digital Analytics roles? Message us directly on our LinkedIn Company Page with the phrase "I want Resume Builder Service", and our expert team will connect with you:
📲 Message Us on LinkedIn🚀 Direct Application Link
If you are ready with your documents, apply directly via the official Novartis Workday careers portal:
Apply Online – Novartis Careers (Social Media Analyst)📄 Try Free ATS Resume Analyzer & Builder
Want to build a professional, recruiter-ready resume before applying? Scan your ATS compatibility score and generate an optimized resume instantly:
🚀 Launch Free ATS Resume Tool❓ Frequently Asked Questions
Q. What is the application deadline for this Novartis job?
The official application window for this Hyderabad-based Analyst vacancy closes on August 21, 2026.
Q. What is the required experience for this role?
Candidates must have between 2 to 3 years of active experience in social media listening, digital insights, or pharmaceutical market research.
Q. Is this position hybrid or remote?
This is a full-time, hybrid role located at Novartis's facility in Hyderabad, Telangana.
